A Taste of The Philippines in Jersey City’s Little Manila

Kristina, Kristen, and myself

On a Sunday afternoon, I boarded a train in midtown Manhattan bound for to New Jersey to go explore Little Manila, a Filipino neighborhood located in Jersey City.

Invited to explore the area by my travel blogger friend Kristen and Kristen’s friend Kristina, we aimed to see all that Little Manila had to offer.

With over 16,000 Filipinos living in Jersey City alone, the city is a wonderful place to explore Filipino culture and food. The food is cheap, the people are friendly, and it is a place you will want to return to time and time again.

On a mission to explore all of Little Manila in half of a day, we set out on our journey beginning at Max’s of Manila on the western end of Newark Avenue and we made our way by foot all the way out of Little Manila to Legal Beans Cafe near the eastern part of Newark Avenue.


Max’s of Manila

Bangus Sisig Little Manila New Jersey

Bangus Sisig

The first stop on our exploration of Jersey City’s Little Manila was to Max’s of Manila, a famous fried chicken restaurant chain  based in the Philippines that is known as“The House That Fried Chicken Built”. In addition to their fried chicken, Max’s in Jersey City offers a large variety of both Filipino and Asian dishes.

After looking over the menu with Kristen and Kristina, we each decided on which dish we wanted and what we would share amongst the three of us.

I ordered the Bangus Sisig (Sizzling Boneless Marinated Milkfish). Served on a sizzling plate, the dish is comprised of chopped deep fried boneless milkfish with onions and ginger, and it is some of the most flavorful fish dishes that I have eaten in my life.

Max's Fried Chicken Little Manila New Jersey

Max’s Fried Chicken

Kristen opted for the famous Max’s Fried Chicken. Like many other cultures around the world, fried chicken is also enjoyed in the Philippines.

Fried to perfection, Max’s Fried Chicken is a 70 -year-old recipe that is marinated in Max’s signature seasonings. It is said to be best enjoyed with Banana Ketchup mixed with Worcestershire and hot sauce, however I ate it plain.

Sinigang na Baboy Little Manila New Jersey

Sinigang na Baboy

Kristina ordered the Sinigang na Baboy (Pork Tamarind Soup). Comprised of tangy tamarind, chopped pork, and an assortment of vegetables, which came highly recommended by Max’s staff.

Location: 687 Newark Avenue, between Summit Avenue and Kennedy Boulevard


Fil Stop Food Market

Phil Am Food Market New Jersey

After departing from Max’s, we headed next door to Fil Stop, the largest Filipino grocery store on the east coast of the United States.

The grocery store is passionate about sharing Filipino culture and food with the world, and they source  Filipino food to the store directly from the Philippines and the rest of Asia.

With a wide variety of authentic Filipino food, Phil Am says that they are a one-stop-shop for all of your Filipino needs.

Phil Am Food Market New Jersey

Personally, I am slightly obsessed with love mango, so the first thing I did when I entered the store was to make sure I stocked up on delicious Filipino dried mango. I spent the rest of the time in the store acquainting myself with some other Filipino foods and snacks.

Shopping Tip: If you want anything directly from the Philippines, make sure to check the label of the product you are buying to ensure it says ‘Product of the Philippines’.

Location: 683 Newark Avenue, between Summit Avenue and Kennedy Boulevard


Red Ribbon Bakeshop

Red Ribbon Bakeshop

The next stop on our trip around Little Manila was to Red Ribbon Bakeshop, a part of a bakery chain based in the Philippines.

One item that immediately grabbed my attention when I stepped through the door was the large purple Ube (purple yam) cake in the display. It was so beautiful and if I had a reason to buy a cake, that definitely would have been the one that I would have opted to get.

Ube Overload Red Ribbon Bakeshop

Ube Overload!

Location: 591 Summit Avenue, on the corner of Newark Avenue


Philippine Bread House 

Philippine Bread House

After strolling through the streets of Little Manila, we had two more places in mind that we wanted to visit, and one of them was the Philippine Bread House.

As a family owned bakery, the Philippine Bread House produces a large amount of fresh breads and baked goods daily. Not only is their bread top quality, but they are very friendly too.

I purchased a couple of items including piping hot Pandesal (salt bread) that just came out of the oven, a container of Ube to eat with my Pandesal, and Suman Malagkit (sticky rice with coconut and sugar wrapped in banana leaves). The sweet owner gifted me with some delicious Bicho-Bicho (Filipino donuts) after I made my purchase, and I devoured before the night was over.

Philippine Bread House

Location: 530 Newark Avenue, between Baldwin Avenue and McPherson Place


Legal Beans Cafe

Legal Beans Cafe

Located outside of Little Manila, the little Legal Beans Cafe is Filipino-Puerto Rican owned coffeeshop and barbecue house that was featured by the Travel Channel’s Andrew Zimmerman.

In addition to their coffee beans, Legal Beans Cafe is known for their lechón and their in-house rotisserie pit where they cook entire hogs Cebu style in the middle of the restaurant while you watch.

As a non-swineatarian, I opted for their pulled barbecue chicken sliders, which were ridiculously delicious and cheap. Kristen and Kristina happily munched away at their pulled pork and pork-on-a-skewer as we recapped the day and talked about all of the amazing food we ate.

Pulled Chicken Sliders

Location: 2 Division Street, at Newark Avenue


Other places to try in Little Manila:
  • Casa Manila (665 Newark Avenue): Home-cooked Filipino food served buffet style
  • Fiesta Grill (655 Newark Avenue): This Filipino restaurant offers inexpensive Turo Turo (‘point point’) dining
  • American Pinoy Food Market (530 Newark Avenue): a small Filipino grocery store
  • Little Quiapo (530 Newark Avenue): A Turo Turo style Filipino restaurant known for their breakfast Silogs (garlic fried rice, topped with over-easy eggs and and a side of meat).

Getting to Little Manila:

From Manhattan

[by train]:

Take the PATH train towards Journal Square (on weekends it is Journal Square/Hoboken). When you depart from the train you will be on the corner of Pavonia Avenue and Kennedy Boulevard. Head north on Kennedy Boulevard for three blocks, and turn right onto Newark Avenue, where your journey will begin. Cost: $5.50 RT


Have you been to Jersey City’s Little Manila? Share your experience below!



By | 2017-07-30T01:10:03+00:00 February 27th, 2015|Culinary Tourism, New Jersey|14 Comments

14 Comments

  1. Used York City Feb 27, 2015 at 10:03 am - Reply

    What a fabulous idea for a way to “travel” without leaving the city…(well, practically the city;-) The bread shop sounds like it would have been my favorite stop, but that purple yam cake seems super interesting, too!

    • Chanel | Cultural Xplorer Feb 27, 2015 at 11:41 am - Reply

      Haha yes, it was a great way to “leave the city” while still being a stone’s throw away. The purple yam was all over the place! I definitely picked some up, and now I can see what all the fuss was about, it is yummy 😀

  2. BeyondBlighty Feb 27, 2015 at 11:09 am - Reply

    That purple cake looks amazing!

  3. Camille K Feb 27, 2015 at 4:48 pm - Reply

    Thanks for sharing! My parents were born in the Philippines and I grew up on Filipino food. So exciting that you have something like this nearby!

  4. Michele {Malaysian Meanders} Feb 27, 2015 at 7:36 pm - Reply

    Everything looks so good. My parents are Filipino, but there are no places for me to get Filipino food locally in Central Texas. This is making me hungry.

  5. Mary {The World Is A Book} Feb 28, 2015 at 1:46 am - Reply

    I’m Filipina-American so I loved that you explored all these Filipino dishes. It’s really too bad that it’s not as mainstream as the other Asian foods. Max’s and Red Ribbon are found throughout the Filipino neighborhoods in the US. When you go back to Red Ribbon, be sure to try their mango cake too. They’re famous for it. Lucky for me, I have one nearby. Great to know about Little Manila and I need to come visit the next time we’re back east.

    • Chanel | Cultural Xplorer Feb 28, 2015 at 8:53 pm - Reply

      I will definitely have to try the mango cake (as I LOVE mangoes) and you definitely should when you return ^_^

  6. Jimmy Ledesma Mar 22, 2015 at 3:53 am - Reply

    There is a very good Filipino restaurant in NYC named Purple Yam. It is a notch higher in quality than the usual Filipino turo-turo restaurant in New Jersey, a must-vsit place, favorably reviewed by food critics. Just Google for the exact location.

  7. Gordon Apr 5, 2015 at 10:52 pm - Reply

    Also another filipino staple you should try if you have a sweet-tooth is halo-halo. My wife and I tried it yesterday at Red Ribbon. It satisfied our craving for it.

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